According to NBC’s Rossen Reports, if someone sells their iPhone or any smartphone, for that matter, without erasing their data, the next owner (or hacker) is able to access text messages, apps, shopping activity, banking information, you name it.
Jeff Rossen, NBC investigative reporter, even found some previous owners who had sold their phones online to let them know that their information is still “out there” on their old phones. They were all surprised. Why? Because Apple doesn’t quickly/easily/freely tell you anything.
If I need to know how to fully use my iPhone, why must I instead search for the online owner’s manual, or find an online forum or go to the FAQs? Wouldn’t a nifty printed manual be easier? It would. Of course, it would.
Maybe my idea is old-fashioned (yes, it definitely is), but I would really appreciate a printed manual with my $600 iPhone. True, Apple might have to reconfigure the packaging to modify the clean, edgy minimalist look we all know and love, but Apple should do it anyway. I shouldn’t have to scour the Internet — or rely on Jeff Rossen — when I need to learn how to protect, of all things, my privacy.
Marilyn Yung 
2 replies on “Why am I learning how to erase my iPhone from NBC Nightly News?”
the simple answer is that no one (well, almost no one) cares about something as vital as your privacy– and nbc can look relevant (and for 5 minutes, they are) if they tell you something most people wont ever act on anyway.
or to put it more succinctly, because it will help nbcs ratings and it wont hurt apples. the stuff that should hurt nbcs ratings wont hurt nbc either– so dont go thinking theyre the good guys. there arent any– much, these days.
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Definitely not thinking NBC are the “good guys.” Once again the network positions itself as the expert. Ugh. Thanks for commenting.
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