In which I see a connection between these things and mascara
Gender reveal parties. Promposals. Save-the-dates. Bachelorette weekends. Maybe I’m a Debbie Downer, but these are all things I just don’t see a need for. I don’t understand the need for a get-together where we pop a balloon to see whether it’s filled with pink or blue confetti. I don’t understand why a guy can’t just ask a girl to prom. And if save-the-date cards are just a “heads-up” to book flights and lodging ASAP for a wedding, then does that mean the actual invitations are for people you don’t expect to show up anyway? And finally, who decided that bachelorette parties needed to occur three states away and therefore require asking Friday off, and maybe Thursday, too?
It seems that major life occasions of the twenty-something set are now bigger, better, and more celebrated than ever before. And I’ve noticed this trend not only in major life events, but also in (brace yourself)… mascara.
In fact, while shopping at Target recently, I realized that shopping for mascara isn’t what it used to be. For example, here’s what I used to do when I ran out: enter cosmetics department, find Maybelline Great Lash by looking for hot pink tube with green lid, get brownish black, toss into cart, roll eyes at $4.99 price for a teensy-weensy .34 ounces, and leave. Easy, right?
Here’s what I have to do now: enter cosmetics department, find Maybelline Great Lash by looking for hot pink tube with green lid, get brownish black, see royal blue color and wonder if I would like it (maybe, maybe not… not sure), wonder why I can’t find my classic spiral brush, find it mixed in on a peg containing something called a grabber brush, notice three other brush styles, read packages to figure out which one does what, give up, pick one, toss into cart, roll eyes at the price, leave, and wonder how mascara became so complicated.
Too many decisions. Too many choices. Too many everything. There are now mascara formulas and brushes designed for multiple purposes: lengthening, adding volume, separating, enhancing eye color.
In fact, within Target’s cosmetics department, each brand’s makeup section is dominated by a yard-wide patch of real estate sporting glossy cardstock packages that sparkle with blister-packs of mascara shaped like torpedoes, cylinders, and even telescopes. Sometimes at Wal-Mart, the mascara even spins on a pedestal, and a little spotlight illuminates it when you walk by. And mascara gets this kind of attention at every retailer, whether it’s Target, Wal-Mart, Walgreen’s, or the cosmetics big box known as Ulta.
The Maybelline selection alone is impressive. Here one will find a mind-dizzying array of mascaras with names such as The Colossal Bigshot, Lash Sensational, several sub-categories of Great Lash, Pumped Up Colossal, The Falsies Push Up Angel, The Falsies Push Up Drama, Illegal Length Fiber Extensions Mascara, Define-a-Lash Washable, Full ‘N Soft, Lash Stiletto Ultimate Length Mascara, plus a range of Volum’ Express versions: The Falsies, The Rocket Volume, The Colossal Spider Effect, The Colossal Chaotic Lash, The Mega Plush, The Falsies Big Eyes, and The Colossal Cat Eyes. I’m not kidding… they’re all there. Just look next time you shop.
Likewise, Cover Girl also boasts a fair share of mascara overload. Here one will discover Full Lash Bloom, The Clump Crusher, The Super Sizer Fibers, Lash Blast Volume, Lash Blast Fusion, Bombshell Volume, So Lashy! BlastPro, and Plumpify BlastPro.
You may be thinking that since Cover Girl and Maybelline are brands that target young women and teenage girls, the same group going gaga over promposals and gender reveals, it makes sense to cater to their “more is more” mentality. True, but I contend it’s infiltrating into other age brackets, including mine. Y’know, women who were married on a Saturday afternoon at a church (of all places!) and not at an exotic resort over a three-day weekend, hence the need for a save-the-date.
Don’t look now, but soon all women will be forced to sift through row upon row of mascara options. It’s already happening with Revlon. This brand may not sport the oomph of rockets and push-ups, but when one has had enough colossal chaos, there are still six choices. Oh, and they have five different mascara brushes, too, and they’re all trademarked.
So there you have it. Promposals. Gender reveals. Save-the-dates. Bachelorette weekends. Mascara. They’re all connected. Simplicity is out. Complexity is in.
And I get it: making memories and having fun is also in. But for a generation that incorporates “simplify” and “live love laugh” wall art into their home decor, promposals, bachelorette weekends and their ilk seem to rub against that notion and complicate occasions already fraught with details.
Maybe I’m just getting old(er!), but if this generation really wants to simplify, it should scale things back. Wait to see if it’s a boy or girl. Ask a girl to prom between classes. Buy the basic mascara. Really keep it simple. Sound less than exciting? Well, Debbie Downer would be proud, so there’s that.
What do you think about promposals, gender reveal parties, etcetera? Click like and leave a comment so I’ll know whether or not I’m a Debbie Downer who just needs to chill out.
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